Getting Old Gracefully
We all live in an environment of constant competition and advertising that promotes and sells misconception of love, sexuality, success and beauty.
The essence of media and its foundation is marketing and advertising. No news is meant to be purely educational or informative or based on investigative journalism and instead the media giant corporations use the news content to create entertainment and shock value in order to boost rating and get the highest money paid for selling products by advertisers.
Advertising sells products, but at the same time it sells values and concepts about love and life. To some extent advertising tell us who we are and what we should be.
Advertising has grown from a $20 billion industry in 1979 to $180 billion dollar industry, in 1999. Ironically, an average American is exposed to more than 3,000 ads every single day which that would add up to 3 years of his/her life time just watching ads.
In an environment like this we are all constantly bombarded with images of "ideal" female and male beauty. And the pressure on women is more than ever, because looking young and pretty isn’t enough anymore. Girls at the early age seem to be comfortable about their looks and body, but soon they realize that no matter how much money or time they spent on their looks, it’s not enough.
Since the models couldn’t get any slimmer, photo shop came to the rescue. A perfect female body and face in ads these days is a picture of ideal parts of different women all combined in one. And how could anyone compete with a picture like that because the whole idea is based on absolute delusion and lie. That’s why the super model Cindy Crawford once said “I wished I looked like Cindy Crawford”.
What do these ads tell us? Certainly more than just selling products.
The culture of competition and advertising is truly discriminating towards women. And somehow there is something more into these ads or movies than what just meets the eye.
First of all, these ads pretty much send the message loud and clear that the most important thing about women is how they look. In some ads the entire focus is just on one part of the body or a part of the body is dismembered or is tuned into an object or part of object, which is the most dehumanizing thing you can do to anyone.
As Jean Kilbourne, a feminist author, speaker, and filmmaker once said “turning a human being into an object is the first thing to dehumanize the person. It's the same with racism, homophobia or terrorism, the person is demonized and dehumanized so violent against them becomes necessary and inevitable”.
These ads also send us a message that we all live in a culture that getting old is just not an option anymore. Somehow, even many middle aged Hollywood movie stars have to go though face lifting and plastic surgery that often ends up being disastrous, simply because a group of younger and better looking women are lined up to steal their jobs.
And that’s what’s becoming normal these days is to recruits younger and better looking women everyday and dump the older ones.
We also live in a culture that not just accepts but promotes the culture of being fake and phony. The powerful ads like this somehow send the message to many young girls loud and clear to look up to the idea of flawlessness of an ideal female beauty and become one. No wonder why we see a wider range of violence against women these days.
And girls from early age realize that the only way to achieve this, is to be extremely hot even if it meant spending lots of money on plastic surgery and extremely slim even if it meant suffering from anorexia.
No wonder why our society is suffering with an epidemic of obesity or eating disorder. An approximate of one in 200 American women suffers from anorexia or malnutrition, and more than one third of adults (men or women) in the US are either overweight or obese. Certainly the grossly misleading ads that promote junk foods with harmful chemicals and additives are guilty in promoting obesity epidemic.
Somehow, the values sold in these ads are becoming the dominating culture of our today’s society. That’s why many young girls inject all kinds of chemicals to have bigger lips, or despite all the health risks of breast implantation, they are all for faker, bigger boobs.
Lip augmentations are now quite fashionable with little or no concern for the fillers that are injected into the lip such as bovine collagen, synthetic Botox, which is a derivative of the bacteria "C. Botulinum", or better known as the toxin that causes botulism - yes, the poision that kills is used in small quantities to create paralysis injected into lip muscles to weaken or control the muscle. I ask myself everyday, ... and women actually do this? They inject small amounts of poisonous toxin into their body for a fuller looking lip? Now that many people are discovering how ridiculous this idea is, the cosmetic surgeons have found another way: to inject fat into your lip. Yes. You read correctly. They remove fat from buttocks and inject it into the lip, despite recurring side effects, often the fat being rejected, infections, bleeding, corrective surgeries, and asymmetrical (deformed) appearance.
Lip augmentation is really not much worse than breast augmentation. There is a chance that a person would die during or after the surgery, as a result of infections or anesthesia, but the odds are in the favor of the person wanting breast implants. If one is not too worried about the small chance of dying, they certainly should be seriously concerned with 35% chance of needing a second or third surgery for breast corrective surgery, almost 20% chance that saline breast implants deflate within the first 3 years, and almost 100% chance that most people will be more interested in the size of the breasts rather than the person that puts an implant inside their body to make themselves looks bigger. To women who decide to have breast implants the painful breast implant surgery is worth the attention and the wolf whistles. It is important to consider that breasts implants make it more difficult to detect breast cancer on mammogram.
So the question is that what can we do about this?
It’s important to become aware that a toxic environment like this can affect ALL OF US in various ways. I've heard many people say that advertising can’t influence them, but this isn't true at all. Advertising is very powerful tool and these images or movies are affecting us, whether we are aware of it or not. Somehow I guess companies have done a fantastic job selling us their value system by spending billions of dollars on false advertising. If advertising didn't work, they won't spend a dime.
We need to know that despite what the society tries to convince us, aging isn’t a taboo and we don't need to hide it. Women can embrace aging and find peace and confidence that comes with aging. It's important to know that the most important thing isn’t our looks, our weight, our jewelries or how much money we make but our intact soul and the difference we can make in other people's lives.
We have the power to eliminate the tyranny of these toxic advertising that promotes eating disorders, obesity, violence and much more. These are important public health problems that are affecting all of us.
We can feel young, rejuvenated, look natural and healthy and prevent premature aging by making some essential changes in our life style:
1.Changing diet: Our chosen life style and accumulation of heavy metals, environmental toxins and free radicals accelerates aging. Poor eating habits and lack of essential nutrients increases accumulation of free radicals and accelerate aging. Ideally include 50% raw organic foods into your diet, avoid processed foods, foods with high levels of pesticides, GMO foods and foods with toxic additives and preservatives. Organic berries including blueberries, raspberries, cranberries and goji berries are full of antioxidants and have great anti-aging properties. Raw organic diet is the real fountain of youth and health.
2. Organic herbals, spices and Green tea: Instead of drinking sodas, juices or energy drinks full of harmful additives and preservatives like aspartame drink green tea full of antioxidants. Herbals and spices are anti-inflammatory, full of nutrients and antioxidants that boost the immune system and enhance the delivery of oxygen and nutrients into the body.
Green Rooibos Tea with Lemon Grass has mild flavor, powerful antioxidants and pleasant tasting and grows in Cedarberg mountains of South Africa. Balancing Tea has also a blend of herbs can be helpful in maintaining hormone balance and normal blood sugar levels.
3. Cleansing diet: Cleansing your body is like cleaning your home when it’s dusty and dirty. Having green superfoods including kale, broccoli, celery, cabbage and cauliflower full of fiber, enzymes and antioxidants can get rid of chemicals and toxins on the body.
Find more about Complete Bowel Program that helps to keep healthy bacterial balance in the intestines. Find more about Kidney Cleanse Complete Package and Liver Cleanse Package and detoxify your body from accumulation of free radicals.
4. Avoid chemical makeup, lotions, facial creams and soaps: Most of the make ups including famous lipsticks have led in them. Constant use of chemical creams, make ups and lotions promote free radicals and premature aging. One of the best natural skin care product is mixture of organic lime and organic grapeseed oil.